Legal
Cookie Policy
This cookie policy was last updated on 12 August 2024.
Please read this cookie policy carefully as it contains important information explaining what cookies are and how we use cookies on our website. This policy should be read together with our Privacy Policy. Our Privacy Policy sets out how and why we collect, store, use and share personal information generally, as well as your rights in relation to your personal information, and details of how to contact us and supervisory authorities if you have a complaint.
Our website
This cookie policy only relates to your use of our website. Our website may contain links to other websites owned and/or operated by third parties. These third party websites may also use cookies or similar technologies in accordance with their own separate policies. You should ensure that you also consult these separate policies for privacy information relating to your use of those third party websites.
What are cookies?
A cookie is a small text file which is placed onto a user’s device (e.g. computer, smartphone or other electronic device) when they visit a website.
Cookies can be categorised based on their particular use or function:
- Strictly necessary cookies - these cookies are required for the operation of a website. These essential cookies are always enabled because without them, a website wouldn’t work properly. They include, for example, cookies that enable a user to log into secure areas of a website, use a shopping cart or make use of e-billing services. It is possible to switch off these cookies in browser settings but a user may then not be able to access all or parts of a website.
- Analytical or performance cookies - these cookies allow a website to recognise and count the number of visitors and to see how users move around the website when they are using it. This can help to improve the way a website works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies - these cookies are used to recognise a user when returning to a website. These cookies enable a website to personalise its content for the user, greet the user by name and remember the user’s preferences (for example, choice of language or region).
- Targeting cookies - these cookies are used to deliver adverts more relevant to the user and the user’s interests. They are also used to limit the number of times a user sees an advertisement on a website and help measure the effectiveness of an advertising campaign.
Each of the above categories of cookies are stored on a user’s device for different lengths of time. The duration that a cookie is stored on a device is dependent on whether it’s classified as a ‘session’ cookie or ‘persistent’ cookie. Session cookies allow websites to link a user’s actions during a particular browsing session. These cookies expire when the user closes their browser. Persistent cookies are stored on a user’s device in between browser sessions. Unlike session cookies, persistent cookies will remain on a user’s device after they close their browser. Persistent cookies allow a user’s preferences or actions across a website to be remembered when they revisit e.g. remembering login credentials or items placed in an online shopping basket. Persistent cookies will remain on a device until they automatically expire, or the user deletes them from their cache.
Our use of cookies
We use cookies on our website.
We use cookies on our website for security and online tracking purposes, to facilitate navigation, to better display information, to monitor the success of our services and advertising campaigns, and to deliver more relevant advertising throughout your online experience. We also use cookies to gather information about your use of our services. We do this to improve the user experience and the design and functionality of our services.
We also use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn't working as it should for particular technologies), how long they spend on our website, what pages they look at etc. This helps us to continuously improve our website. These “analytics” programs also tell us how people reached our website (e.g. from a search engine) and whether they have been here before. For further information on our use of cookies on our website, including a detailed list of your information which we may collect through cookies, please refer to the table below.
For additional information on cookies generally, including how to control and manage them, visit the guidance on cookies published by the UK Information Commissioner’s Office.
Your consent to our use of cookies and changing settings
We will ask for your permission (consent) to place cookies or other similar technologies on your device. You can withdraw any consent to the use of cookies or manage any other cookie preferences at any time by clicking on the ‘cookie’ icon in the bottom left hand of your screen. You can then adjust the available sliders to ‘On’ or ‘Off’, then clicking ‘Save and close’. It may be necessary to refresh the page for the updated settings to take effect.
Alternatively, common web browsers also allow some control of most cookies through the browser settings. To find out how to manage cookies on popular browsers you can follow the links below. Please note that if you change your browser settings so that no cookies (including those which are essential to the services requested) are accepted, you may lose some of the functionality of our website.
To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.
Our use of cookies
The table below provides more information about the cookies we use and why:
|
Cookie |
Description |
Duration |
Type |
|
_ga |
This cookie is installed by Google Analytics. The cookie is used to distinguish one visitor from another, and used to calculate visitor, session and campaign data, and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. |
Automatically expires after 2 years (unless deleted earlier by the user) |
Analytics |
|
_gid |
This cookie is installed by Google Analytics. The cookie is used to store information about how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected includes the number of visitors, the source where they have come from, and the pages visited in an anonymous form. |
1 day |
Analytics |
|
_gat |
This cookie is installed by Google Universal Analytics to throttle the request rate to limit the collection of data on high traffic sites. |
1 minute |
Performance |
|
__hstc |
Our website uses HubSpot to help better understand the behaviour of our visitors so that we can deliver more effective services. HubSpot is a platform that provides marketing, sales and lead generation services. This cookie is the main HubSpot cookie for tracking visitors by tracking identity and visits to a website. The cookie contains the domain, unique identifier for each visitor, timestamp for current visit and the number of times a user has been to a website. |
180 days (unless deleted earlier by the user) |
Analytics |
|
hubspotutk |
The hubspotutk cookie tracks a visitor’s identity. The cookie is passed to HubSpot on submission of a form e.g. when a user submits a demo request on our website, and record in a HubSpot database. |
180 days (unless deleted earlier by the user) |
Analytics |
|
__hssrc |
This is another cookie used by Hubspot. This cookie plays a specific role in Hubspot’s tracking and analytics functionalities. The cookie is used to determine if a website visitor has restarted their browser and therefore helps track visitor sessions. |
Automatically expires at the end of a visitor’s session |
Analytics |
|
__hssc |
This cookie keeps track of sessions and helps to understand a visitor’s start and finish time of a particular session. It interacts with the __hstc cookie (outlined above) to determine whether a session count should be incremented. |
Automatically expires after 30 minutes |
Analytics |
|
ai_user |
This cookie is placed by Microsoft Dynamics 365 Commerce. The cookie detects how many people used a website and its features. Users are counted using anonymous IDs. |
227 days (unless deleted earlier by the user) |
Analytics |
|
muxData |
This cookie is associated with Mux, a platform that provides video analytics and performance monitoring. The primary function of the muxData cookie is to track and gather data on how viewers interact with video content. This includes information like how long a viewer watches a video, if there are any playback issues, video loading times, and other metrics that are crucial for understanding the viewer's experience. |
389 days (unless deleted earlier by the user) |
Performance |
|
_ga_RT768GB8PW |
This cookie is associated with Google Analytics and is used to track visitor interactions on websites, helping website owners understand how visitors engage with their content. |
Automatically expires after 2 years (unless deleted earlier by the user) |
Analytics |
|
_ga_454P1G9H6W |
As above, this cookie is associated with Google Analytics and is used to track visitor interactions on websites, helping website owners understand how visitors engage with their content. |
Automatically expires after 2 years (unless deleted earlier by the user) |
Analytics |
Third party access to the cookies
The cookies we use will only be accessed by us and those third parties named in the table above for the purposes referred to in this cookie policy.
How to contact us
Please contact us at hello@adarga.ai if you have any questions about this cookies policy or the information we hold about you.
We may change this policy from time to time.